This week I learned a great deal about how to increase my business’s ranking in search engine optimization lists (SEO). One of the main tools that I used to accomplish this was to learn about the different ways in which one can get links back to their websites from other sites. One of the most interesting ways to do about this that I read about was guest blogging. Guest blogging involves the owners of two different sites collaborating to spread information about their sites with the viewers of the other site. This usually involves writing a blog post about one’s site or on a topic related to the topic of one’s site. Both parties then include a link back to the other site, which helps both sites to increase their SEO rankings. This is also a fun way to get to know different people who work in your industry or in similar industries, as well as get your name out there.