During this week’s reading, I learned a great deal about how to both create and improve text-based web advertisements. Google actually has a large number of documents and videos about the process of creating an ad, as well as tips on how to make those ads more effective. Some of the most important points that I gathered from reading through their materials were as follows:

1. Do things to make yourself stand out. Through highlighting what makes your business unique from others of its kind, you make your ad stand out more in the minds of all those who see it.
2. Avoid typos. This is simple but crucial to the success of the ad campaign itself. Failure to use correct spelling and grammar will damage the credibility and professional image of your business.
3. Appeal to customers on mobile. Nowadays, the vast majority of people using the web do so from the convenience of their mobile phones or tablets. Through catering the ad towards these viewers, the ad is more likely to be successful and make a positive impact on those who see it.