This week, as I read about the pros and cons of different business models, I realized that a great deal of effort is required for almost any new business in order for it to succeed. Simply figuring out where to source products that you plan on selling requires a great deal of research, analysis, and careful planning. Price is not the sole, or even primary, factor in deciding where to source products from. Turnaround time, minimum order requirements, and many other factors all play an important part in this decision.
The assignments and reading for the week had a great deal to do with drop shipping versus affiliate marketing. From thinking through both business models, I was able to realize that each had their own distinct advantages and disadvantages. Drop shipping had more potential for growing into a full-blown merchant site, while affiliate marketing had less capital investment required. On the other hand, drop shipping can lead to more negative experiences with customers because of things like poor quality products and how returns are handled. Each of the two models should be carefully considered for how well they suit what a business is seeking to do.